For more information:
Anthony Scott
(317) 275-1352
ascott@eiteljorg.com
www.twitter.com/Eiteljorg_PR
Indianapolis Museum seeks creative partner in rebranding
The Eiteljorg Museum is requesting for agencies to provide qualifications
INDIANAPOLIS—The Eiteljorg Museum of American Indians and Western Art is seeking to rebrand itself as an active, sensory and engaging experience for multiple audiences. The museum is currently involved in a multi-year campaign to enliven our “product” (galleries, exhibits, etc.), increase communications and marketing activity, and polish our image via a fresh marketing creative direction. The Eiteljorg Museum is currently looking for agencies to submit their qualifications to assist the museum in this endeavor.
A qualified partner will assist in this branding effort by:
- Developing a new creative direction and guidelines, aligned with our brand, that the Eiteljorg Museum can execute using its existing resources.
- Working with museum to complete a “check up” of creative direction in late 2011/early 2012, to refine creative/branding direction.
The agency’s qualifications should include background about the agency, experience in working with museums or attraction environments, examples of successes on limited budgets and a list of references.
Deadline for submissions is July 13. The complete Request for Qualifications may be found here.
Firms wishing to learn more about the Eiteljorg Museum, recent audience research and our plans for the future,may attend one of two informational sessions for interested agencies: Tuesday, June 29, at 4:30 p.m., and Wednesday, June 30, at 8:30 a.m. If you would like to attend one of these sessions, please RSVP to tharris@eiteljorg.com or (317) 275-1315, by Wednesday, June 23.
###
The Eiteljorg Museum of American Indians and Western Art seeks to inspire an appreciation and understanding of the art, history and cultures of the American West and the indigenous peoples of North America. The museum, which opened in 1989, is located in Downtown Indianapolis’ White River State Park. For general information about the museum and to learn more about exhibits and events, call (317) 636-WEST (9378) or visit www.eiteljorg.org.