Sponsored by the AAF, the American Advertising Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With 60,000 entries, the American Advertising Awards are the nation’s largest advertising competition. The competition begins at the local level with over 200 AAF member clubs around the country. The local winners proceed to district competitions, and those winners proceed to the national finals. Proceeds from the American Advertising Awards program, on all levels of competition, go back into the industry through the work of the AAF and its members, especially in the areas of advertising education and public service advertising. The American Advertising Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world.