As you no doubt already know, an abundance of research over the past thirty years has revealed that consumers don’t make buying decisions rationally. At Unreasonable 2023, attendees will be diving into more consumer behavior research with talks from the scientists, academics, and other creative minds who have actually conducted it.
Creative Speaker Series:
5:30PM February 10
Reaching the Unreachables: The Three Experiential Keys to Engaging Gen Z and Millennials. Join Art of Impact, Forecastle Festival and Forecastle Foundation founder JK McKnight as he shares the three-tiered marketing and advertising model he crafted over a 20-year career in entertainment, and demonstrates how it breaks through to engage authentically and effectively, while improving lives and communitites.
2021 Merry Mingle
6:30PM December 16
Join us at Black Acre Loft for our annual Merry Mingle.
Dust off your dresses and jackets. AAF is going OUT! Let's gather at the the holidays and enjoy some time with one another.