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Digital Marketing Moves Fast

Presenter: Google + Chip Ganassi Racing + Comcast Spotlight
Location: Emmis Communications Lobby
Date: Monday, July 18th, 2016
Time: 3:30p registration • 4-6p event

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Google + Ganassi + Comcast Spotlight

AAF Indianapolis is excited to announce a digital marketing “qualifying” event featuring experts from Google, Chip Ganassi Racing & Comcast Spotlight from 330-6p on Monday, July 18th in the Emmis Communications lobby.

Just like it takes 4 laps to qualify for the Indy 500, we’re putting you through 4 laps to qualify you for the digital marketing world!

Event line-up

Warm up lap – 3:30-4p – Sign in, grab some snacks & drinks and mingle!

Lap 1 – 4-4:30p – Comcast Spotlight

Lap 2 – 4:30-5p – Google

Lap 3 – 5-5:30p – Chip Ganassi Racing

Lap 4 – 5:30-6p – Panel with all of our experts and Q&A

Checkered flag – 6p – Formalities end, socialize some more if you wish, then go home on the digital marketing pole position!

Speaker Details

comcast spotlight logoComcast Spotlight – Senior Director of Spotlight360, Natasha Sinagoga, will be sharing how advertisers are going beyond basic targeting of age and gender and using digital data to better inform and execute their TV, Video OnDemand and Online campaigns.

  • Natasha’s short bio
    • She is responsible for working in collaboration with Comcast Spotlight field markets to create consistent advanced advertising strategies for National, Regional and Local clients while leveraging the national learning CM360 has built in the areas of Addressability, Interactivity, Multi-Screen Integration and Advanced Data/Analytics.

google logo horizGoogle – AE & New Business Development Manager, Colin Krupchak, will discuss advertising with Google through Micro Moments & new updates to Google’s My Business platform and how you can best position your company in the eyes of potential consumers!

  • Colin’s short bio
    • He specializes in helping companies launch on Google’s advertising platforms. He can help you design and build a completely customized digital strategy comprised of a variety of products like, Search, Mobile, YouTube, and the Google Display Network to help you achieve your unique marketing goals.
    • Prior to Google, Colin worked in Indianapolis for Gannett and the Indianapolis Star holding the positions of Key Account Executive, Key Digital Sales Executive & Digital Advertising Specialist while he was there.

cgr logo horizChip Ganassi Racing – Senior Manager of Digital & Social Media, Sam Kilgore Pierce, will focus on social media strategy (targeting audiences, fitting voice, merging goals) as well as creative content campaigns (thinking different, allocating marketing dollars for impact, measuring and reporting results).

  • Sam’s short bio
    • She oversee’s the digital content strategy and social media marketing efforts at Chip Ganassi Racing Teams, managing content initiatives for 14 cars and 17 drivers in six series — NASCAR, Xfinity, INDYCAR, IMSA, WEC and GRC.
    • She manages digital marketing campaigns as an in-house agency for national partners looking to leverage team assets beyond the hood, overseeing strategy direction, creative development, implementation, analytics, and paid promotion.
    • Prior to Ganassi, Sam worked in Indianapolis as the Manager of Media Relations and Communications for USA Gymnastics.

These speakers will join together to form our digital marketing panel to round out the event and handle Q&A from the audience.

TDBC-no-blackThanks to our Beer Sponsor – TwoDEEP Brewing Co.

Buy their beer, visit their brewery! Yum!

Ticket information!

Tickets for this afternoon event are $20 for members and $30 for non-members, if purchased in advance.  Prices raise $10 each if purchased at the door. Prices include drinks and light hors d’oeuvres.

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