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Virtual Agencies: Fad or Future?

Presenter: Greg Henderson, Red Rocket
Location: Riverwalk Banquet Center, Broad Ripple
Date: Thursday, June 6th, 2013
Time: 11:30AM - 1:00PM

National Speaker Series

Virtual—Fad or Future

Member – $30
Guest – $45

Register now.

Since the hit television show MadMen gained popularity in 2007, people often associate ad agencies with large teams of ad execs in tailored suits, beautiful secretaries and lots of bourbon. Yet in 2013 this couldn’t be farther from the truth.  Today, ad agencies are starting to go virtual – eliminating account men, 10-person client teams and brick and mortar buildings all together.

Henderson opened the “virtual” doors of RedRocket Connect in 2011. With no brick and mortar building, RedRocket Connect operates entirely virtually and is one of the first advertising agencies in the country to do so. He can speak to how the virtual agency solves nagging issues the marketing industry faces today, such as:
+ Scarcity of talent
+ Unprecedented budget pressure
+ The compression of initiation to launch
+ The expanding distance between agency expertise and the client

As a former Little League left fielder for the Maverick Country Store in Great Falls, Montana, and an aspiring teen saddle bronc rider, Greg Henderson learned more life-lessons in his formative years than all four Karate Kids in the past two decades.  Fast-forward 20 years and 9 agencies, and you’ll find a grown-up Greg fulfilling client dreams through eye-on-the-ball perseverance and a willingness to saddle-up and do what needs to be done. From mom and pop shops to global networks, Greg’s passionate approach to client services had made him a highly sought after hired gun for agencies looking to expand into new verticals or bring his operational insights to firms that had experienced rapid growth.

Register now to reserve your seat(s).

Thanks to these annual AAF Indy sponsors:

Artisan Talent • Creative Staffing • Talent Agency

Emmis Communications • WFNI • WIBC • WLHK • WYXB

The Jackson Group • A Consolidated Graphics Company

STRATA • Your Media Buying and Selling Software Leader

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